January 6, 2017
2017 Fill A Glass With Hope® Charitable Fresh Milk Campaign Launches At Pa Farm Show
Milkshake Celebration Showcases Extraordinary Statewide Distribution Of More Than Three Million Servings Of Milk Since Inception And Major Financial Commitment
Former NFL Stars, Dairy Farmers, Industry and State Leaders, and Philanthropic Partners team up to sack hunger
HARRISBURG, Pa. – Flanked by former NFL stars, state and dairy industry leaders, and philanthropic partners, the Pennsylvania Dairymen’s Association, Feeding Pennsylvania, and American Dairy Association North East kicked off the 2017 award-winning Fill a Glass with Hope® fresh milk distribution program during the opening milkshake celebration of the 101st PA Farm Show Food Court. The PA Farm Show, the nation’s largest indoor agricultural exhibition, runs January 7-14, 2017 at the Pennsylvania Farm Show Complex and Expo Center, with the Food Court opening today.
Unveiled in 2016 as the first-in-the-nation statewide charitable fresh milk distribution program, Fill a Glass with Hope® has now provided over three million servings of milk to clients of Feeding Pennsylvania’s statewide member food banks. The Fundraising for the 2017 campaign launched today with major donations of $127,864, including $25,000 contributions each from FirstEnergy Foundation and Weis Markets. To date, a record $640,389 has been raised for food bank clients’ milk needs.
“Pennsylvania farmers are among the hardest-working and most generous people in America and are dedicated to expanding access to fresh milk through Fill a Glass with Hope®,” said Dave Smith, executive director of the Pennsylvania Dairymen’s Association. “Milk not only is delicious, it provides essential nutrients that our bodies need to grow and thrive. I encourage every Pennsylvanian to support Fill a Glass with Hope® to ensure that children and families in need get the nutritious benefits that only a cold glass of fresh milk can provide.”
“No one in Pennsylvania should be denied access to nutritious food, including fresh milk, especially the half million children in our commonwealth who do not have access to enough food,” said Jane Clements-Smith, Executive Director of Feeding Pennsylvania. “Milk is one of the most requested items in our charitable food network, yet it is rarely donated. Through Fill a Glass with Hope®, Feeding Pennsylvania’s food banks can purchase milk at a reduced price directly from their local dairies and distribute it to Pennsylvania families in need. Receiving milk has been meaningful for the households and families our food banks serve. We are grateful for this partnership with the dairy industry and for the many donations made to support it around the state, and we look forward to the continued growth of Fill a Glass with Hope® in 2017.”
With a celebratory Farm Show legen-DAIRY milkshake toast, Pennsylvania Agriculture Secretary Russell Redding, former Philadelphia Eagles kicker Sean Landeta, former Pittsburgh Steelers quarterback Charlie Batch, Dairy Princesses, food banks, and dairy leaders and sponsors officially kicked off the 2017 fundraising campaign and urged supporters to make donations at www.feedingpa.org/milk. During the celebration, Olivia Farabaugh, former contestant on “The Voice” also performed.
“Teamwork requires all of us to get involved and we hope folks across the state will join our winning team. Together, we can ensure that every child in Pennsylvania has access to the health benefits of dairy products, including fresh milk,” said Charlie Batch, who played in the NFL for 15 years.
Sean Landeta added, “I’m proud to support Fill a Glass with Hope® which is delivering important nutrients to children and families across the state. As a representative of the NFL and American Dairy Association’s Fuel Up to Play 60 program, I’m so pleased that kids are getting milk and fueling up with healthy foods so they can play and grow.”
“As I often say, you can’t have a charitable food system without a food system that is charitable,” noted Agriculture Secretary Russell Redding. “Pennsylvania’s dairy industry has set the bar high, partnering with Feeding Pennsylvania and their statewide network of food banks to help connect Pennsylvanians at-risk of hunger with fresh, nutritious milk. I salute the Dairymen and Feeding Pennsylvania for their work to help our neighbors, and in making sure every resident in the Commonwealth can enjoy the benefits of fresh milk.”
“On behalf of fellow dairy farmers, we are proud to support the Fill A Glass With Hope® campaign,” said local dairy farmer Jeff Raney. “Dairy farmers work hard every day to produce nutritious, wholesome milk, and we take our responsibility to feed families in our communities and across the state very seriously.”
Fill a Glass with Hope® connects Feeding Pennsylvania member food banks with their local dairy processors to be able to purchase milk at a reduced rate and then distribute the milk to clients in need. Each $1 donated provides approximately eight servings of milk. In addition to online donations at feedingpa.org/milk, Farm Show visitors can drop their donations in vintage white milk jugs located around the Dairymen’s booths and at the Milkshake Food Booth.
Sponsors announced at the celebration included:
FirstEnergy Foundation, Weis Markets, The Rothermel Family, Giant, Pennsylvania Dairymen’s Association, Land O’Lakes, Valley Grange #1360, PNC Foundation, Our Family Foundation, Community Foundation Western PA & Eastern Ohio, AgChoice Farm Credit, Pennsylvania Farm Bureau, Cabot Oil and Gas, Chuck’s Auction Service, PSECU, Allstate, Seneca Resources, Fulton Financial Corporation, Pennsylvania State Education Association, Modjeski and Masters, Circolo Nazionale Lodge No. 122, Clarion County Rod and Gun Club, Monk Heating and Air Conditioning, Knights of Saint John Building Association, Proshort Stamping Services, Standard Bank, Presque Isle Downs & Casino, and WM T. Spaeder Co., Inc.
February 26, 2016
PA DAIRYMEN’S ASSOCIATION APPLAUDS CENTRAL PENNSYLVANIA FOOD BANK FOR 2016 NONPROFIT INNOVATION AWARD
Central Penn Business Journal honors Food Bank and partners for dynamic #FillaGlasswithHope fresh milk branding and marketing campaign
More than 1 million servings of milk delivered to Pennsylvanians in need in 2015
YORK, PA – The Pennsylvania Dairymen’s Association is proud to share a top regional award with the Central Pennsylvania Food Bank that brought more than 1 million servings of fresh milk to hungry Central Pennsylvanians. The Dairymen and the Food Bank launched the Fill a Glass with Hope® philanthropic effort during the 2015 Pennsylvania Farm Show along with Mid-Atlantic Dairy Association, the Center for Dairy Excellence, the Milk Marketing Board, Pennsylvania Department of Agriculture, and marketing and media strategists LM Gnazzo Promotion Strategies and Nell McCormack Abom Communications. The Central Penn Business Journal today named Central Pennsylvania Food Bank the first-place winner in the Brand Identity/Unique Marketing Campaign category of its 2016 Nonprofit Innovation Awards at a ceremony in York.
The campaign integrated a major launch event, key corporate sponsorships, online and onsite donations, interactive social media engagement, testimonials, creation and promotion of a campaign-themed butter sculpture, major messaging-signage-and branding materials, comprehensive public service announcements, media appearances, website pop-up ads, newsletter and promotional mailings, celebrity support, and educational outreach. These elements collectively drove funding that inaugural year to more than $175,000. Every $1 donated supplies 8 servings of milk to neighbors in need. Currently, Pennsylvania dairy farmers produce milk for Harrisburg Dairies to be processed for the Central Pennsylvania Food Bank. This public-private partnership allows milk to be offered to its clients at no cost.
“I am extremely proud of Joe Arthur and his team at the Central Pennsylvania Food Bank and our other key partners and generous donors who are innovative in making #FillaGlasswithHope a successful fresh milk-distribution program in our commonwealth,” said Dave Smith, executive director of the PA Dairymen’s Association. “Working together with Mid-Atlantic Dairy Association, our dairy farmers, Food Bank team, the Ag Department, and Lucy and Nell, we provide nutritious milk to children, the elderly and families who otherwise would go without it.”
In January 2016, the PA Dairymen partnered with Feeding Pennsylvania to expand statewide the Fill a Glass with Hope® initiative with the goal of doubling the amount of milk supplied to 2 million servings. The partners launched the 2016 campaign with more than $150,000 raised in cooperation with Feeding Pennsylvania and its network of food banks across the state.
As Smith noted at this year’s statewide launch during the 100th Pennsylvania Farm Show, “There are more than 500,000 children at risk for hunger in Pennsylvania which equates to filling Penn State’s Beaver Stadium approximately five times. Clearly, the need for this program is tremendous and our dairy farmers are committed to help.”
According to the USDA, in 2012, more than 1.82 million individuals in Pennsylvania were at risk of hunger. This figure includes more than 562,000 children, or one of every five children in the Commonwealth. Feeding Pennsylvania’s network of statewide food banks provides food assistance to more than two million low-income men, women and children.
To donate, please visit www.feedingpa.org/milk.