American Dairy Association North East and Dairy Princesses Kick off “Dairy Weekend” at Stores Across Pennsylvania
June 28, 2018
HARRISBURG, Pa. – Shoppers can meet dairy princess royalty and sample fresh, locally-produced milk this weekend as dairy princesses join farmers and industry leaders celebrating “Dairy Weekend” at retail outlets across the state. The events, taking place during June Dairy Month, are part of the new “Choose PA Dairy: Goodness That Matters” awareness campaign to encourage local milk consumption and highlight the nutritional and economic benefits of Pennsylvania’s nearly $15 billion dairy industry.
PA DAIRY LEADERS AND FARMERS PARTNER TO SUPPORT NEW “CHOOSE PA DAIRY” CAMPAIGN TO BOOST FRESH LOCAL MILK CONSUMPTION AND ENSURE PENNSYLVANIA MILK PRODUCTION
Campaign highlights health, community and economic benefits of PA Milk
Dairy Industry Supports More Than 52,000 Jobs and Contributes Nearly $15 Billion to PA Milk is Commonwealth’s Official Beverage Boasting Nine Essential Nutrients
ALTOONA, Pa. – Pennsylvania’s dairy leaders and farmers today supported PA Secretary of Agriculture Russell Redding in unveiling a statewide consumer-focused public awareness campaign, “Choose PA Dairy: Goodness That Matters,” to highlight that Pennsylvania’s dairy industry fuels strong bodies and strong communities by providing an abundant supply of fresh, wholesome milk and by supporting Pennsylvania’s rural communities. With a rising interest in buying local and supporting family farms, the campaign reminds consumers that the choice is theirs and that Pennsylvania dairy, is “Goodness That Matters.” Along with the Pennsylvania Department of Agriculture, the campaign is being championed by the Center for Dairy Excellence, the American Dairy Association North East, the Pennsylvania Dairymen’s Association, the Pennsylvania Farm Bureau, Professional Dairy Managers of Pennsylvania, PA Dairy Princesses Program, and other industry organizations.